Research on Target User: Girl Tweens


The target user for these bracelets would be girls between the ages of 9 and 13 years. I interviewed my friend's daughter Emily. She is a bright girl with many hobbies. She plays the flute, ice skates, plays baseball, read mysteries, and likes to collect teacups as well as American Girl paraphernalia. Her favorite toys are stuffed animals because she can talk to them when she's feeling blue. For example, when her dog died, she bought a stuffed animal that looked identical to her dog. She also built a house for it with her dad. Her dog and doll helped her get through a tough move from her friends. A lot of the collectibles dealt with themes of caregiver. Her doll, Samantha, comes with accessories like hair rollers, a miniature flute and music stand. I believe that children this age have a vivid imagination, and are intrigued with secrecy.

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